”Philip Kotler and Kevin Lane Keller, Marketing Management Upper Saddle River, NJ: Pearson Prentice Hall, 2009, 239. Packages “have interaction us consciously and unconsciously. They are actual structures but at case look at answer same time they’re very much about phantasm. They attraction to our feelings in addition to to our reason. ”Randall Frost, “Packaging Your Brand’s Personality,” Brandchannel, October 3, 2005, accessed December 1, 2011, impact. asp?pf id =283. Conflict among co people may come up if some staff trust in equality, even as others follow case look at solution equity theory, expecting their individual contributions to be in my opinion rewarded. The Culturally Sensitive equity model can be used as a device for international managers who either have staff, clients, or providers in both case study solution Western and Eastern areas of case look at answer world. Through case study answer use of this model, those managers can gain a worldwide knowing and have a true appreciation for case study answer loads of inputs and results that inspire their staff in response to orientation and cultural perspectives Fadil et al. , 2005. Adams’ Equity Theory Diagram Job Motivation. n. Written communication also can take location when verbal verbal exchange isn’t an alternative, like when you are looking to reply to an e-mail or text message at 1:00 a. m. Although verbal conversation is faster and more herbal than written verbal exchange, each has its pros and cons. Generally, written communication is greater at conveying facts, even as verbal communique is greater at conveying emotions. Verbal communique has an alternate gigantic drawback: agree with case examine answer incontrovertible fact that people hear much quicker than they speak. For instance, case look at answer standard public speaker speaks at approximately 125 phrases per minute.